Optimum Signs

Now that’s an impressive sign! Our customer, Cafe Floriana located in West Bend, needed a sign that would really stand out but there were a few restrictions placed on us and the design by the property owner. It all added up to one interesting project. Cafe Floriana is located in West Bend and specializes in coffee, espresso,  light breakfast fare, and soup and sandwiches. They provide high-quality fare for a modest price. When they approached us to build the sign for them, they had been working with a smaller sign company in West Bend that just hadn’t been able to get the design correct. The sizes were wrong and conflicted with the sign code, the colors and layout conflicted with the property owner's sign requirements and the overall look didn’t excite our customer.  So basically, we were starting from the beginning. We started with the city sign code. Because the building is a historical building, we had size and design limitations. Not a big deal. Now we applied the building...

No this isn’t a blog about the tree. Our customer was the American Society of Gene & Cell Therapy. What do they do you ask? The American Society of Gene & Cell Therapy (ASGCT) is the primary membership organization for scientists, physicians, professionals, and patient advocates involved in gene and cell therapy. Their mission is to advance knowledge, awareness, and education leading to the discovery and clinical application of gene and cell therapies to alleviate disease—they do that by serving as a catalyst to transform medicine by advancing gene and cell therapies to benefit patients and society. That’s a mouthful.  These folks are solid people that do great work. One of our customers brought us into the project to assist as they have done work with us and were very happy with our work. Referrals are critical to our business.  We started with their logo.  We also started with the property owners as they have a standard for these signs.  Our contact gave us...