Optimum Signs

Check out this custom LED, double sided monument sign for Staff Electric in Menomonee Falls, Wisconsin.  And it all started with a blank brick wall and the desire to use the wall for their new sign.  That’s where Optimum Signs came in. When our friends at Staff Electric contacted us we weren’t certain what they wanted. They asked us to meet them at the vacant building on Silver Spring Drive.  When we got there, our contacts were standing around the half wall that faces Silver Spring Drive.  That’s when we figured that this wall would play a big role in what they were looking to do.  They wanted to use the wall in any design we came up with.  Ok.  And they wanted it big.  As large as Menomonee Falls would allow the sign to be.  Got it.  And they wanted it to light up and be very visible from either direction on Silver Spring.  Yup.  So what do we have to work with? The wall is 8″ thick and sits on a loose gravel foun...

When you want to “Wow” people who walk into your building, a lobby sign is the answer. As you’re designing an important focal point that will define your space and your brand, it makes sense to take your time on the design and work with professionals who are dedicated to making sure that your custom lobby sign is exceptional. We offer impressive lobby signs in Milwaukee, and we can give you an insider’s glimpse into how they should be designed. Understand Your Lobby Sign Every lobby sign is different, and that’s what makes the greatest ones so effective. They stand out and reflect the brand identity of your business. When you’re starting to think about your own lobby sign, you should consider two main things: What is the brand identity that your lobby sign needs to reflect? What other purposes does the sign need to accomplish for you? You likely already have a strong understanding of your brand’s characteristics and many of its design elements such as its font and color....